Loyalty Card Design Template: Tips, News, Reviews, And Tutorials

This set of free loyalty card templates for & Illustrator
This set of free loyalty card templates for & Illustrator from 340234.com

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As of 2023, loyalty cards have become a staple in many businesses. Customers are more likely to return to a business that offers a loyalty program and it has become a marketing strategy for many companies. With this in mind, companies are now paying more attention to their loyalty card design templates to make sure they stand out from the competition.

One of the trends in loyalty card design is the use of personalized designs. Customers are more likely to use a loyalty card that has their name or photo on it. This trend has been adopted by many companies, including coffee shops, retail stores, and restaurants.

Another trend is the use of digital loyalty cards. These cards are stored on a customer’s phone and are accessible through an app. This eliminates the need for a physical card and makes it easier for customers to keep track of their rewards.


When designing a loyalty card template, it’s important to keep in mind the branding of your business. The card should reflect the colors and style of your business and be easily recognizable to customers.

You should also consider the type of rewards you’ll be offering. If you’re a coffee shop, for example, you may want to offer a free coffee after a certain number of purchases. Make sure the reward is achievable and desirable to customers.

Personalization is also key in loyalty card design. Consider adding a customer’s name or photo to the card to make it more personal and increase the likelihood of them using it.


Many businesses have seen success with their loyalty card programs. Customers appreciate being rewarded for their loyalty and are more likely to return to a business that offers a program. The personalized designs and digital options have also been well-received by customers.

One coffee shop owner reported that their loyalty program has helped increase sales and customer retention. They offer a free coffee after every ten purchases and have seen a noticeable increase in repeat customers.


Designing a loyalty card template can be done easily using graphic design software such as Adobe Illustrator or Canva. Here are some steps to create a loyalty card design:

  1. Choose the dimensions of the card, typically 3.5 x 2 inches
  2. Add your business logo and branding elements
  3. Add the reward information and any necessary terms and conditions
  4. Add any personalized elements such as the customer’s name or photo
  5. Export the design in a print-ready format

It’s important to make sure the design is easily readable and the reward information is clear. Once the design is complete, you can print the cards on cardstock or have them printed professionally.


Loyalty card design templates are an important part of any loyalty program. Personalization, digital options, and branding are key elements to consider when designing a loyalty card. With the right design, a loyalty program can help increase sales and customer retention.

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